Kiddicraft stands for child-friendly interlocking brick sets with high play value. Developed by German YouTuber Thorsten Klahold (Johnny's World), the colorful sets are aimed at children ages 5 and up and impress with their particularly robust construction and ease of use. Included: the specially designed "KIDDIZ" toy figure, which gives each set character and personality. Ideal for playing, exploring, and getting creative!